Rob has been a consultant for 13 years and has a total of 28 years NHS experience, majority of it in A&E.

Professionally he works as an Accident & Emergency Consultant in Brighton (although he dual trained as an intensive care consultant), and he is lead for patient safety training and
undergraduate Emergency Medicine at Brighton and Sussex Medical School. Outside of the NHS he is medical director of the Brighton Marathon and Medical advisor to Brighton and Hove Albion FC.

Rob also provides consultancy/conference speaking/courses to various NHS and private sector organisations. From September 2023 he reduced his NHS commitments and so will be able to provide more services to the private sector.

He has been heavily involved in a number of areas across a wide spectrum of health issues – from patient safety to reforms to the management of the medical workforce to optimising
health care at large scale events.

Because of Rob’s work for the NHS, he has been awarded a national Clinical Excellence Award by the NHS, has been made a member of the order of St John and was nominated as one of the top 10 NHS wildcard influencers by the Health Services Journal.

Rob believes passionately that there needs to be a sea shift from providing solutions to health issues at point of illness, to developing preventative solutions before the event.

Rob writes a fortnightly column for the daily mail “behind the headlines” where he talks about how the avoidable illnesses he sees in A&E could be prevented with lifestyle changes.

He is so delighted to be taking the role of Medical Director for “Healthy4longer Ltd”, providing him with a platform for making a difference, in exercise nutrition and general wellbeing in the care sector.

His role in A&E makes him perfectly placed to medically predict the benefits that we aim to achieve.